Pinterest is one of the social media platforms that you can use to engage and drive traffic to your blog. In fact if you use Pinterest in the best way, it can be the biggest source of traffic to your blog. In this post we look at some of the things that you need to work on in order to fully benefit from Pinterest.
Use an Enhanced Profile
You can enhance your profile by doing the following:
- Change your profile to a business page.
- Verify your website URL.
- Add keywords beside your name like if you are an event planner, add ” Event Planner” on it.
- Include links to social networks.
- Create a custom URL.
- Since you have a business page, it does not make sense to put your profile picture there, it will be better if you use a profile photo relevant to your industry.
- Incorporate Keywords in your bio.
- Add your location to boost local traffic.
- Then remember to Turn off your ” Search Privacy” settings.
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Pin Correctly
- Write a valuable and engaging description.
- Include keywords e.g. #hashtags, mention people and add your URL in your description.
- Add the correct source URL. Add your URL if you own the content.
- Use large, tall and eye-catching images.
- Do Not use URL shortening such as bit.ly, goo.gl etc. since these are blocked.
- Use search-friendly filename for images and add keywords in it.
- Use rich pins to add more details to your content and make it more informative.
Pin Strategically
- Pin regularly and consistently.
- Use auto-schedule tools to keep your pinterest fresh.
- Add the ”Pin It” button to your browser to easily pin content from other sites.
- Add more pins that your targeted audience will love.
- Get influencers to pin your content.
- Find out what your competitors are pinning and their most popular pins.
- Test with Pinterest Analytics which content gets most pinning and add similar pins.
- Create content related to current trends or events.
- Share pins related to current trends or events.
- Avoid self promotion. Pin preferred images without human faces.
- Pin older content again to other relevant boards.
- Pin other type of content such as Videos or animated gifs.
You can also read: 8 Tips to Step up your Social Media Game in 2019 and Beyond
Optimize your Boards
- Create specific board Title
- Write clear description and inject some keywords.
- Use enticing cover photos to grab people’s attention.
- Add enough pins in each board to make them look complete.
- Create ” Top Pins” boards. It’s a way of convincing your visitors to pin them again.
- Put your best boards to the top row.
Use Pinterest Widget
- Use the ”Pin it” button to your blog. Add to your site URL in your images ALT tags.
- Add a share button to your site.
- Embed a board widget to your site’s sidebar or footer.
- Embed a related pin within your blog post.
Lastly Engage
- To engage your audience, you need to Reply to comments, or like pins of people who pin your content.
- Invite contributors to pin on your board or join boards.
- Connect your social media accounts to pinterest.
- Follow people in your industry or Niche.
- Run a contest directly on your site.
John MulindiJohn writes on a variety of topics. He blogs on topics ranging from social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM), email marketing, business, personal finance tech, entrepreneurship to personal development. In free time he likes watching football, reading, listening to music and taking nature walks.
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Thanks for sharing your recent blog post about growing blog traffic with Pinterest. I found your tips on using the "Pin It" button, adding share buttons, and embedding a board widget to the site's sidebar or footer helpful. Your advice on enhancing the Pinterest profile and pinning strategically is also valuable. Thanks again for sharing these actionable strategies!
Hi Anthony, I really appreciate your insightful feedback.
Thank you for all the tips, really helpful!
Welcome!
Wow your post is so informative. I am new and now learning everything about Pinterest. I will follow your tips. Fingers crossed. Thank you for sharing
Hi Darina, I really appreciate your feedback. Glad you found this article helpful
This seems like very useful information! I have been trying to learn pinterest and will be focusing harder on it now! Thanks for sharing!
Hi, am grateful for visiting.
I'm going to try some of these tips. Visitng you today from the traffic jam linky. laurensparks.net
Thanks for checking out my blog! You are welcomed.
Thank you for sharing this. I have just joined Pinterest and so will be referring to your tips and how to connect the platform to my other social media accounts and websites.
Hi, glad to learn that you found these useful! Welcome.
Thank you for sharing these valuable tips. I have pinned it and will revisit again to reread and implement
Hi, I appreciate your visit.
I love the easy checklist format of this post. Easy to read and remember.thanks!
Welcome.
Definitely love Pinterest to drive traffic! Thanks for the checklist :-)
Welcome.
Thanks for the tips. this will really help me get my head around using Pinterest - I've been struggling :)
Hi Waller, am grateful for your feedback.