You could be writing and publishing quality content consistently but you don’t see any positive results in terms of engagement or traffic to your blog. “What could I be doing wrong?”, This is the first question that crosses your mind. If your content is not bringing in the results you want, it is time you review it and find out if you could be making some of the following content marketing mistakes.
Note that content isn’t just text. There are many forms and formats such as videos, audio, white papers, infographics etc. Each type will attract a different audience if it relates to the relevant niche topics and their needs. Therefore try to find out the best form and format that engages your audience the most, and use it.
While writing quality content is a key requirement for blogging success, it could be a waste of time if you don’t promote it, in fact the content may never be seen. As soon as you hit that publishing button, it is now time to start promoting your content on various platforms like Facebook, Twitter, Pinterest or Content Promotional Communities.
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Even though SEO is important for your blog, the first priority should be your readers. Try to find a balance between optimizing your content for search engines and keeping your audience needs satisfied.
If you are blogging and you don’t have a plan on how to push your content to reach your desired audience, then you may get lost on the way. Having a content marketing strategy is like having a business map to success. This will guide you where to go, how to go there and what you need in order to reach your destination. Create a content marketing plan and follow it. You can always revisit your plan and make necessary changes.
When you use resources to back up your ideas and assumptions, your audience will see you as an authority on the topic. Try as much as possible to give references where necessary or quote your source and link back to it so that your audience knows where you got the information from.
While using automation tools will help you manage your social accounts easily, you need to interact with your audience to gain their respect, earn their trust and build relationships.
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Becoming a successful blogger is a long learning process that requires dedication and patience. If you are making some of the above mentioned content marketing mistakes, you can easily make a correction, and see if there are changes in your results.
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Great tips! Very helpful! Thank you for sharing!
Welcome.
Informative post. Every blogger or content creator will find value in these blogging tips. Thanks for sharing.
Hi Kevin, I appreciate your feedback!
Great tips! These are all useful to any bloggers.
Hi, thanks for your comment.
Great post. I'm still trying to figure out what am I doing wrong on my blog that I don't have trafic...
Hi, social media promotion though involving is an easy way to drive traffic to your blog. You can start with that.
i have been trying t push my content out to social media more but things have been breaking for a little bit
Hi Jimmy, I think you should try to find out the best social media network that brings in the most engagement and focus on the one network or invest more time, don't waste time trying to be on every network.
Great tips! I love all the advice you give on your blog, not only on this article. And I really hope I will also be able to start such a lovely community and to have the engagement level you have on your blog. I am new to this but I admire the way the comment section looks on your blog. I have so much to learn just by reading it.
Hello Manea, am happy to receive your positive feedback. Thanks for taking time to read and leave your comments.
Great tips John and still so true, I can't pick one out as especially important as I think you have them all covered well...
Hi, glad to know that.
I need to get better about pushing my content out socially. Thank you for this reminder. Great tips.
Hi Jane, you are welcome.
Thanks for the tips. I actually can't believe that some people might not promote their writing outside of their blog.
Hi, promotion requires time and dedication, therefore it requires effort on part of the writers and few are willing to sacrifice their time to promote. Otherwise I appreciate your feedback.
John these are excellent tips. Checking in after a while; it's been a long time since we chatted. One big error I see is a refusal to network genuinely. Bloggers usually just want to drive Google traffic and collect big checks or to manipulate fellow bloggers into giving them what they want. Neither approach works for sustainable, long term growth.
Hi Ryan, I couldn't agree more. Every one is in for something in return, and that seems to be happening all over the place. So getting genuine networkers can be challenging.