Social media marketing is one of the most widely applied techniques through which you can interact, share and acquire knowledge on various issues and topics. You can also promote your content and offers on social media, hence it is a helpful way in building your brand image. Social media marketing and optimization involves direct planning and strategy layout with the help of websites that will avail good popularity and ranking in the social sites as well as search engines.
In this article we look at some of the effective ways of promoting your website/blog with the help of social media networks as discussed below:
This is the first thing you should do before you can start promoting your content on social sites. Your visitors should have an easy way of sharing your content. The share buttons should be placed in an area where they are easily visible to anyone. There are several plugins that give you good share buttons. I use Shareaholic on my site, and this has enabled me to grow my blog in greater ways than before.
There are a number of social media networks, you need to focus on those that bring in the best results. Focusing on a few, gives you time to create good content and promote it as well. When selecting a social network you also need consider the target audience i.e. what most of your readers prefer to use as their social network. If you write on Career related topics, then LinkedIn will be a good site to promote your content. The commonly used networks include:
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I personally focus on Facebook and Pinterest. This is where most of my blog traffic comes from. I use the others but not to a big extent.
Facebook offers different ways to post your content:
Visual component and layout are key aspects of the Facebook usage. Having a Facebook Fan page, helps you build your brand image by posting high quality content and engaging your audience on day-to-day basis. Joining groups in your niche and actively participating in group’s activities as you share your content, is a great way to build a good, reliable audience for your blog.
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Social media management tools makes it possible to manage your social media accounts with ease. They have automation capability which makes it easy to schedule posts for future dates hence saving on time and effort. They also offer analytics to enable you better understand your content performance. All you need to do is schedule given tasks and leave the tool to work for you. Some of the best tools include:
For a full list of social media management tools, you can read: Social Media Management Tools.
Social bookmarking sites like Reddit, Digg etc. enables you to bookmark your blog posts. The advantage of this, is that your blog posts may be visible for many years which does not happen with sites like Facebook, where the lifetime of posts is very short ( hours or just even minutes). Some of these bookmarking sites, have an up vote option, which can put your post on the front/top pages. When your post appears on the top page, you have an opportunity to benefit from higher visibility hence more visitors to your blog. Please note, when you join these bookmarking sites, be active, contribute then share blog posts once in a while, this way you will not be viewed as a someone who shares spam content.
Related Article: Creating a successful social media marketing plan, what you need to know
Paid advertising is one other way to reach more audience on the social networks, without having to put in much effort. Best sites to do paid advertising are: Facebook, LinkedIn, Twitter etc. Make sure you try your best to target your promotion to your desired audience. You can do these basing on Age, Demographics among other factors. Doing this, will ensure you get the value for your advertising money.
Building an audience on social media is a long process, that takes time and effort on your part. Try your best to strategize and plan on how to market your content on social media. With a good plan that is followed with action, you will see good results.
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Great information! I am always looking for more ways to promote my blog posts :)
Hi, glad you found this helpful!
There's so much to learn about blogging and promotion. Great article.
Hi, noted. Welcome.
Some really useful advice here. I definitely need to utilise sites like Reddit so you've given me food for thought.
Hi, I appreciate for taking time to comment on this post.
This is a great article with practical suggestions. Thanks for sharing.
Hi, welcome.
Brilliant blog post. Thank you so much for sharing.
These are great tips on how to promote your blog on social media! I’m going to bookmark this and look deeper into some of the options very soon. Thank you so much!
Hi Jenna, am grateful for your feedback.
Hi, I appreciate your feedback.
You covered it! :) Great ways to share your hardwork!
Hi, thanks for reading.
I like your tips. I'm going to look into the social media scheduling systems.
Hi, scheduling posts on social media makes it easier to manage and monitor the performance, we have several tools that can help you like Socialbu otherwise thanks for visiting.
Very useful information here! I would never have thought about linked in!
Thank you for sharing :)
- Nyxie
http://www.nyxiesnook.com
Thanks for visiting. You are welcomed.
Facebook is becoming a pain to deal with when it comes to sharing posts. I always end up having to tell them that no, my links to my blog posts are not spam. I always get a big, scary message that my link contained material that "Facebook users have found abusive." Like book reviews? It's very frustrating.
The best way, is to use pinterest links or any social media links of your blog posts, not direct posts always.
Thank you for some great tips to get more exposure. I will check into the automation sites.
Hey Wendy, I appreciate your visit and feedback. Welcome.