Video marketing is one of the keys to growth of any business online. Most of the time, you will find that customers would prefer to watch a video about any given product than read about it, this is particularly because, watching a video is easier, and entertaining at the same time than just reading through the content. When your market with a video, it enables you to educate potential end-users/customers how a product works to solve problems and needs.
Some of the key reasons why you need to start employing videos in your marketing strategy whether you are promoting your content or marketing a given product include:
Most of the time content with a video is likely to be shared many more times than that without one, basically because, people share emotions, not facts and that is the reason why most social networks encourage video content e.g. Instagram allows a 60 second videos & Instagram stories allows video and live streaming, Twitter has Periscope which lets you stream content live etc. Using the word ” Video” in an email subject line boosts the open rates.
Putting a face on-camera allows potential clients to see who you are, identify with you personally and build trust without even meeting you in person. Remember, building and maintaining trust with your prospects and current customers is usually a top priority of any business.
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Related: The Impact of Videos on Digital Marketing
People easily relate with someone they can trust, and this can be achieved through video marketing. Video marketing enables you to build a brand about any given niche or product.
You can also read: Content Marketing Mistakes
Going by the positive numbers that come in with the video marketing say engagement rates or the traffic, you can plan to project ahead of the curve and focus on what drives engagement and do it better. This will bring more other benefits like increase in sales conversions.
From various researches done, 70% of people who watch a video to learn more about a given product, will subsequently buy it, this means that videos play a key role in driving sales therefore they should be given an important consideration in a marketing strategy.
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You listed some excellent ideas on why videos would work.
Hi Lanae, glad you found this helpful!
True! I have notice ever since I added videos to some of my posts those posts are doing better than the rest even on Pinterest
Nayacerola.com
Thanks for reading.
Thanks for that. I needed to read this.
Hey Divine, you are welcomed.
All good points! This is something I am trying to get better at doing.
Hi Cassie, thanks for your feedback.
I've read before that "if your business is not on YouTube, you are not really online" YouTube is the 2nd largest search engine used by potential customers (2nd only to Google and way ahead of the 3rd place search engine), which means every business needs to have an established presence on YouTube!
I totally agree with you. Yes YouTube plays a key role in online marketing, and any business which wants to succeed can't afford to do without it. Thanks for your insightful comments.
Hi John,
Awesome article. I love how well put together and extensive this article is. I've been thinking about video marekting lately. I agree with what you said that "Video marketing is one of the keys to growth of any business online". Thank you for the suggestions.
Angela Giles | http://www.angelagiles.com
Hi Angela, am grateful for your feedback.
Thank you for this. I'm trying to learn all I can and this helps!
You are welcomed Cindy!
Great info! Thanks for sharing!
You are welcomed.
I've been looking into doing a video for my Patreon page for a while now, but unsure how to structure it. I'll have to get on this because I know it's a key part of driving traffic/audience.
Thanks for sharing!
You are welcomed!
thanks for sharing this informative informations. definitely true! i;m now thinking to practice making videos
Hi, am glad you found this post helpful. Thanks.