Email marketing has evolved to be one of the key component of online marketing. Getting subscribers can be one thing, but maintaining those subscribers so that they don’t hit the unsubscribe button and leave your list can be challenging at times. As always said, it is important you build a deeper relationship with your subscribers. In this article we are going to look at ways you can engage your subscribers through effective email marketing campaigns and turn them into customers without actually annoying them to an extent of them leaving your list.
Some of the best ways to run Email campaigns include:
Users will trust you if you are helpful to them. When you help your subscribers regularly, they are sure to come back for more. The more helpful you are to them the more loyal they will be to you. Some of the ways you can be of help are:
Sharing your true story, failures or successes that your are honest about helps build the trust with your subscribers.
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Related: Why ”No Reply” Emails Have no Place in Email Marketing & how to Replace them
Be clear on what you want when sending out emails. If you are trying to get affiliate sign ups, present your readers with one thing to do in the email to sign up for the affiliate.
If you can be able to get reasons why you would sign up for a given newsletter or email list, and what keeps you on those lists, then you will know how to focus on providing value to your subscribers without annoying them.
Make your emails interesting, with helpful advice that subscribers always look forward to.
Most people sign up for lists just because of the freebies therefore it can be detrimental for you to start selling to them immediately! What you should do first is, to thank them for joining your list. Then work on building trust with them. Overtime, these people will be able to spend money on buying your products and services.
You can also read: How to write Email Subject lines that get read
If you use the same template repeatedly, you may see more and more users, hitting the unsubscribe link. Avoid appearing boring through doing same thing over and over again. Try to put some fun into your emails to make them interesting at the same time remaining useful to your users.
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View Comments
You made a valid point. I find myself being overwhelmed by email lists that I am quick to unsubscribed.
Hi Ann, thanks for dropping by and taking time to comment.
Really awesome tips, love the idea of mixing them up..you dont want to bore your subscribers
Thanks for reading and comments!
This is really helpful article. Email Marketing was and always will be key tool for marketing. Thanks and Keep up the good work.
Hi, I appreciate your feedback.
I have not really focused on email marketing since I began my blog..but, it is something I want to invest in this year. Thank you for this useful post.
Hi Georgina, thanks for your input. All the best in your new year!
This is one of the areas where I have concentrate on this year, thanks for such an informative post...!
Hi, am grateful for your visit.
Trying to hang onto my email subscribers is something I take very seriously. I appreciate your tips, especially the reminder to switch up my template.
True, thanks for visiting.
I am so bad at email marketing.. Really need to focus on it, because it has so much potential..
Hi, Celine, thanks for reading, and taking time to comment. Yes, Email marketing, is a great tool you can use for content marketing and evening selling online.
I haven't started email campaign, my blog is new. The tips really helpful when I am ready to start building email list.
Hi Farid, thanks for visiting.
Thanks for such a great article. i'm looking exactly same for my new business. Thanks
Jamaley, am grateful for your visit. All the best in this new year.
Great tips, I'll try email marketing campaign. Thanks for useful article
Hi, thanks for visiting. Most welcomed.