Social media optimization (SMO) is the process of increasing publicity or awareness of a product, service, brand or event using Social media outlets and communities.
The commonly used social media types include Social networking sites (Facebook, Twitter, Instagram); bookmarking sites like(Digg, Reddit); and RSS Feeds.
Social media optimization entails optimizing a website and its contents to encourage more users to use and share links across the social networks and websites. SMO also refers to the software tools that you can use to automate the process or experts who undertake this process on your behalf. 
You can also read: 9 Tools to help you manage your social media accounts
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Let’s now look at ways you can implement social media optimization on your website or blog.
Although you can perform SMO yourself, it would be better if you involve an expert to assist you. We have tools that can help you perform social media optimization (SMO) like the Socialmonial. Some of the things performed when doing SMO may include:
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Building your site on say WordPress gives you an upper hand when it comes to Social media optimization, since a platform like this is created taking into consideration SMO. You can easily create and edit your content and share it on a platform like WordPress.
If you picked a given niche, ensure your content is relevant. Keep yourself updated with what is happening in your field, so that what you write about is not outdated.
Writing new content on your blog frequently is good for Search engines, as this keeps your audience coming over and over to check for new content, and this can improve your rankings with time. Ensure your content is high quality and SEO friendly with the right keywords.
Be active in communities like Facebook Groups, and make useful comments with links to your website. With time this will improve your site ranking too. You can also visit sites dedicated to similar topics as yours, and participate in discussions, with time, you can start directing users to your site.
Related: 8 Tips to Step up your Social Media Game in 2019 and Beyond
When you write about a given product, aiming a certain demographic, ensure your content is tailored to that specific audience. Use Videos where necessary to enrich your content.
Having a social media strategy is a key component of social media optimization. In your strategy you can cover:
The above are just some of the tasks you can perform when you are doing social media optimization on your site. We have simple Rules of SMO that you can easily follow and improve your site.
Recommended Resources: How to create a Successful Social Media Marketing Strategy
Social media optimization (SMO) is similar to Search engine optimization (SEO) in that the Goal is to generate web traffic to a site and increase the awareness of the website but many people tend to focus more on SEO while ignoring SMO. These 2 components of Digital marketing are paramount if you want to succeed online therefore ensure you are working on them as you develop your site.
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Social Media is a nightmare to me. I still need to learn it.
Hi, thanks for dropping by.
Great info, John! Keep it coming.
Great ideas for blog promotion! I look forward to reading more articles!
Glad to hear that!
I recently tried to make kind of a strategy about my social media accounts, but honestly, it's a mess. I'm usually trying to get done as much stuff as possible, and that leaves a chaos hehehe. I find your advice very helpful, about determining target audience. I know what my audience is, but still hesitant about the exact method of approaching them. Thanks for sharing this useful post!
Hi Nelly, the best way is to find out the networks where you get the most engagement and focus on those otherwise you might be wasting time on some networks that don't drive any meaningful traffic to your blog.
Good information! SEO can be daunting at some times, but it doesn't have to be
Hi Veronika, noted. Thanks.
I definitely don't really have a social media strategy which is probably something I need to work on; I find that my usage of it chops and changes with how the apps/sites themselves evolve over time and whether or not I feel a pull away from using them. Interesting post!
Hi, I appreciate your feedback.
Thank you for the tips! These are great :)
Hey, glad to hear that!
Great tips. They seem easy to do. Thanks for sharing.
Hi, thanks for your feedback. You are most welcomed!
Good tips. I think knowing your audience and reaching out to them are really the best things for growing on Social Media.
True Miller, thanks for visiting.
I'm using most of your tips and it's really helping my site! You're super insightful and I appreciate you giving away your success tips:)
Hey Steph, thanks for the nice feedback. You are most welcomed.