Top Tips to Identify Your Business USP

Recently we came across an infographic by that discusses the importance of identifying a business’s USP (Unique Selling Proposition), especially if you are looking to sell. This got us thinking of the key things you should consider when identifying any USP, here’s our list:

Features and benefits of your product or service

Creating a list that looks specifically at what you are offering will help identify any key features that make what you are selling different to that of a competitor. Once you have your list, start your competitor research and make a list of their offerings. By having two lists you can easily compare their product or service against your own, and if this doesn’t lead to a USP it may highlight something vital that you had previously been missing.

Consider your audience

Once you have your list it is time to think about your audience and their demands.  How well do you really know your audience? Chances are you knew them yesterday, last week, or even last month, but people change, trends change, and competitors rise, so, you must take time to do some consumer research.

This can be difficult but with social media, and more in-depth web analytics than ever before you can learn a lot about your audience by spending some time monitoring their behaviour, both on your website and away from it. One way in which you can do this is by setting up a social listening stream that monitors specific hashtags that customers may use when highlighting their desires in relation to your product.

Alternatively, you could follower influencers in that area across social channels like Facebook, Twitter, and Instagram. Many niches now have associated bloggers and vbloggers too, this is another way to understand your market – and a top tip is to read the comments as these people may well be your end users.

You can also read: 10 Simple things that can lead to Success in Business

Promoting your message

Once you understand your USP it is time to spread your message, and there are many ways to do this. The main aim is ensure your message is in the right place at the right time, and this can only come from research.

You can use the customer research to inform the best place to showcase your message and learn from your website analytics and social stats when the best time to send your message is.

You can have a USP for anything, including yourself, when searching for a new position you may create a skills matrix or a website to help set you apart from the competition. For more things to consider, take a look at the infographic below:


The Business Unique Selling Proposition

Author: John Mulindi

John is very passionate about Digital marketing. He blogs on topics ranging from Social Media marketing, Search Engine optimization, Internet Marketing, Email Marketing, to Personal Development. In free time he likes watching Football, Reading, Listening to music and taking Nature walks.

48 thoughts on “Top Tips to Identify Your Business USP”

  1. I think understanding your consumers is the most important thing to do but also it could be so difficult to know where to start or how to do it. Maybe you can share another post with more ideas how to do this.

  2. I love your posts as its easy to understand since you share lots of images and inforgraphics, thank you

  3. Thank you so much for sharing these tips John, for me u derstandjng the audience is the big one, if you don’t understand your audience you’re. It going to be very successful. Have bookmarked 🙂

  4. What an informative article! very helpful and will surely be helpful to others. thankyou for sharing this

  5. As usual very helpful tips. You look at the situation to achieve your goal with full spectrum. I can only thank you for your work.

  6. I think that one of the best way to promote your product as a business is through the benefits, and not the features. People want to know what’s in it for them or how will it make them feel, before they buy.

  7. Excellent post. No matter what business you’re in, it pays to have an online presence that is powerful, functional, and targeted.

  8. These tips are beneficial for anyone who is business, especially for those who are wanting to sell. Thank you for sharing them!

  9. Great information especially for a new business/website owner. You always bring us up to date information, stated in easy to understand terms and It is not overwhelming. I appreciate that and I look forward to what is next.

  10. Excellent as always, John. I’ve learned that I can rely on your posts for timely, relevant, USEFUL information with practical applications. Very cool. Thank you.

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