In today’s age of Internet, business marketing has been taken to a different level, and made even easier and less expansive with the help of new different tools that weren’t in use for many years ago. We look at how you can leverage the power of some of these Internet marketing tools to market your business.
- Set up a Blog for Your Business
If your business is able to sustain a blog with educational, non-promotional content on a regular basis then you can start one where you share content that keeps your audience engaged and coming back for more new and refreshing content. With an active audience on your blog, you can easily transform them to clients for your business. You can also invite top contributors in your field to write for your blog, and share their knowledge with your audience. With high authority content, you can also drive organic traffic from search engines like Google.
- Engage with audience
Respond to every comment on your blog, tweet and email in a prompt and courteous manner. Ensure you answer every question accurately and to the best of your abilities. Your audience are your potential customers and the way you manage them will create an impression of your customer service.
- Embed video content for free
Use a site like Vimeo or YouTube to embed video content in your website. These sites can encode your video into their respective versions of the Flash format before making it available within their online community. They also provide a piece of HTML code which you can add to your own blog, allowing you to embed the video.
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- Create Podcast content and share
Podcast content can be anything you like, including audiobooks, music, interviews, etc. Some of the best podcast sharing sites include:
www.podcast.com and www.apple.com/itunes/podcasts
- Feed your Website/Blog to the search engines
Tell the search engines what you want them to index on your website by creating and submitting an XML sitemap directly to them. You can use a free sitemap generator to create the file and automatically submit it to the major search engines. Sign up for a Google Webmaster Account and submit your sitemap directly.
- Keywords are Key
Behavioral-targeting and using long tail keywords is an excellent way to get higher ranking quickly for keywords that generate sales and which will have longevity in search results. Tools like SEMrush and Keysearch can help you perform the effective keyword research for best results.
- Keep your Facebook page active
An active wall creates a social proof for your business. This is a sign of a successful Facebook page and a successful business. You can have an active Facebook page by:
- Regularly posting useful, interesting content from various sources
- Encouraging people to like your page
- Monitoring and participating in the comments on your wall
- Share on LinkedIn
Post documents, presentations, share what you are reading. Although you may not sell on LinkedIn, your marketing materials may. Use LinkedIn applications such as SlideShare, presentations, Google presentations and Box.net files to passively communicate about your company and yourself.
- Write Whitepapers
Put the papers on your website and makes it easy for people to download them to read at their own time.
- Use Your Email Newsletter
Use your regular email newsletter to keep in touch with your existing clients and upsell or cross sell to them. You can convert visitors to your website to subscribers or manage your subscribers list with an email marketing tool like GetResponse.
- Use your Signature Effectively
Adding a signature link at the bottom of your email to direct recipients to your website, free whitepaper or newsletter sign up can assist in driving traffic to your website and help build your database list. Use signature link in all your outgoing emails and ensure you change the link regularly. This keeps your email signature fresh and helps to promote different areas of your business.
This is an excellent blog post that provides a comprehensive guide on how small businesses can leverage the power of the internet to market their business for free. The 11 marketing tips highlighted in the article are practical, easy to implement, and can help businesses to create a strong online presence and engage with their audience. The emphasis on creating a blog, engaging with the audience, embedding video content, and creating podcast content are particularly noteworthy. The article is well-written and informative, and I would definitely recommend it to anyone looking to improve their online marketing strategy. Great job!
Hi Julie, I really appreciate your feedback.
Great tips on helping businesses find ways to market themselves for free. Isnt it silly how simple it is to add a signature link at the bottom of your email yet no one ever does it? Doesnt cost you a dime and it always reminds friends, family, clients, and other businesses exactly what is going on or what you do.
Hi Eric, yes these are simple online marketing strategies that many people fail to utilize, and actually they cost nothing.
Thank you, put some of them on my list… Thanks for sharing!
Hi, I appreciate your feedback.