Almost every living creature on the planet gets its energy from the sun. Sunlight provides the critical ingredient plants need to live and grow. Plants transform the energy from the sun into a storable form—glucose—that keeps them alive.
And just the same way every plant needs sunlight for survival, every business needs the perfect brand name if it must live, grow, and stand tall in the market.
A lot goes into building a great business, and every entrepreneur hoping to create a powerful business like Amazon, Airbnb, Starbucks, and GrubHub must give their business a solid foundation, and it all begins with finding the perfect name, and that’s something we’re going to be talking about in this article.
So stay with us on this journey.
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Why You Need a Great Name
One of the most critical things a company needs if it wants to succeed in the long run is a great brand identity. That’s because the ideal name leaves a lasting impact on your customers. It offers your customers an instantaneous sense of the worth of your brand.
Although the perfect brand name will boost your brand’s ROI, it can also help your business in several ways like:
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- Increase sales
- Win customer attention
- Emotionally connect with your target audience
- Increase the effectiveness of your marketing
What Goes Into a Perfect Name
Besides the fact that the perfect brand name is distinct, memorable, and easy to pronounce, there are additional factors that can make a potential brand name perfect for you, regardless of what business you’re hoping to start.
Some of these factors are:
- Accessibility: It’s simple and easy to understand, speak, spell, or find online.
- Distinctness: It’s one-of-a-kind, unforgettable, and stands out from the crowd.
- Flexibility: It can accommodate new products and brand extensions while remaining relevant and growing with the company.
- Meaningful: It captures the essence of your company, creates a picture, and generates a favorable emotional connection.
- Security: You may trademark it and register its domain name to protect it.
- Visually appealing: It may be expressed visually through stimulating graphic elements like logos, color, typography, and so on.
How to Find the Perfect Name for Your Business
Begin your quest for the perfect name by:
Diving into Research
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Although every perfect name is born from brainstorming, before your brainstorming sessions can become productive, you need to gather enough information that’ll help you gain an in-depth understanding of your target audience, your competitors, and your industry.
It’d make it easier to understand the current trends, and what kinds of names work best in your industry.
While researching your target audience, find out:
- What interests them
- What motivates them to buy a product
- How they react to similar products
Also, do some research on your competitors, find out:
- What makes their products great
- What’s their branding strategy?
- How your business can improve on their product or services
Doing this would help you see what works and how you can better align your business in a way that meets the needs of your customers while outperforming your competitors.
You may also learn more about: Business Name Generator & Company Name Ideas
Brainstorm
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Besides researching your target audience, competitors and the market, you’d also need to have a thorough understanding of your brand, your goals, and what makes it special.
But before you pull out your notepads, thesauruses, and dictionaries to brainstorm, make sure you have a solid grasp on your branding element because it’ll not just help you set the right brand tone, but it’ll also make your brainstorming session much more fruitful.
With that said, get a team together. They may be friends, family members, or even employees. Talk to them about your branding elements, your brand’s mission, vision, and goals so they can figure out the best name for your business.
Now it’s time to let your team come up with as many names as you can that fit your business and target market. Look for names that describe the ideals you want your brand to convey.
It takes a lot of time to brainstorm the perfect name. The average business takes about 6 months to rebrand, so if your business is already behind schedule, then using a reputable brand name generator is the solution for you.
Test your Potential Name with an Audience
Your name isn’t a perfect name if it doesn’t evoke the desired reaction from your customers. So after brainstorming, make sure you test your potential names with your team, friends or family. Consider their reactions. Are they curious? Do they love it? Are they genuinely excited? The perfect name should easily form a bond with your customers.
Be Trademark Conscious
Before choosing a brand name, make sure it has a .com domain, and active social media handles. Also make sure the name hasn’t been trademarked by anyone else because it could lead to legal battles that your business may not survive.
Related: How to Choose the Best ID Verification Provider for your Business
Author Bio:
Grant Polachek is the Head of Branding at 3X Inc 5000 company Squadhelp, the world’s #1 naming platform, with 30,000+ customers from early-stage startups to enterprises such as Nestle, Philips, Hilton, Pepsi, and AutoNation. Try Squadhelp’s business name generator for custom name recommendations for your venture.
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In my opinion, a perfect business starts from a perfect logo. Your logo is everything about your brand and therefore it should be unique. Thanks for this great write-up. I really appreciate this.
Hi Mark, I appreciate your insightful feedback!