Google Adsense is very strict when it comes to approving new application. Here you will get tips on what  you need to do before applying for Google Adsense program and get approved.  

One of the reasons why Google Adsense is preferred by many bloggers is because you can earn big money if you work in the right way.

You might have applied for google Adsense, and gotten a rejection. This might be due to the following reasons:

  • Insufficient Content or Unacceptable site content – Your blog might be having insufficient content that specialists at Google can review. Note that Content is given a lot of value and attention. If you have a poorly written content with many grammatical mistakes, then your application will be rejected from the word go. Also note that your content must be unique and provide something to the users/readers inform of value.
  • Poor Design of your blog – Blogs that are poorly designed and are hard for the visitors to understand get rejected by Google Adsense. Take note of the colors you are using, that they may not scare away the visitors. You must have a neat design which is beautiful and comfortable to the visitor’s eyes. How to get approved by Google Adsense
  • No About us, Privacy Policy and Contact us Pages – You must have these pages before you apply for Google Adsense if you want your application to be accepted. These pages give a good impression about you as someone who is professional and working according to the google set policies.
  • Your site doesn’t comply with Google Adsense policies – You site doesn’t have organic traffic, no rich, unique and meaningful content. You have pages that doesn’t have any content or no original content. No clear navigation and organization. Also having traffic through illegal sources goes against the Google Adsense policies. Make sure you check the Google Adsense policies to avoid mistakes like these.


The first and foremost thing to do is to ensure that you are writing high quality content that visitors can enjoy. A high quality content is one is:

  • Unique and original
  • Has proper headings and bullet lists
  • Free from grammar and spelling mistakes
  • Useful and informative
  • Quite long

Create about page

You must have about page before you can get approved.  This shows that there is a real person behind the blog. An about page simply describes you and your blog. This will help in establishing a relationship with the readers and make them trust you.

Create a Privacy page for your Blog

Having a privacy means that you are not a scam and gives the sense of a serious business. Google will check the rest of the conditions only if you have this policy.  A privacy policy describes to your readers about what they will get on your blog, what they should do and what they should not.

Setup a Contact Us page

You can add an email that you are going to apply for google Adsense. If possible use a professional email address like and your social links too. This means that you care for your customers, visitors and that they can contact you anytime

Verify your Name and Email

Put your name and email address in some easily visible area like about and contact pages. This will confirm to Google Adsense team that it is the same person who applied for Google Adsense and not a spam or crappy bots.

Have some good number of Posts

Though there isn’t a known number of posts that you need to get approved, make sure you have written a number of posts before applying like 20 posts. These posts should have enough views, and even comments on them.

Improve your Blog Design

The first time you visit a website the first thing you look for is the blog design. You need to build a good first impression on your blog readers to engage them.  Your blog design is the most important factor that comes after content. This represents your expertise, experience, and professionalism. Your blog should have the following features:

  • Simple and professional
  • Easy to navigate
  • Proper menus
  • No useless items in sidebar and footer
  • Search engine friendly
  • Fast loading

    Check your content type 

Make sure you don’t publish content that is prohibited by Adsense like:

  • Pornographic/Adult materials
  • Hacking or cracking Tutorials
  • Illegal Drugs/Paraphernalia
  • Pirated content
  • Any illegal stuff

Use top Level Domain

You must have your own unique domain that specifies your blog.  Without a domain then you won’t get approval. You can get a domain at reasonable prices at IPAGE.  The best domain is one with .com extension. Choose a short and easy to remember domain that is related to your content niche on your blog. In some countries like Asian ones, the Adsense has domain age restrictions. They don’t accept any sites which are less than 6 months old. But not that age doesn’t matter when you have a high quality blog that is bringing in visitors and cares about them at the same time.

You can also read: Best Google Adsense Alternatives

Check your traffic sources 

Do not use paid traffic since Google won’t accept your application. Focus on getting traffic from legal sources like social media, search engines and related blogs.

Make sure you are 18+ 

This is a trouble you can get in by writing incorrect age. Use your correct date of birth and age while applying for google Adsense account.

Bottom Line

Make sure you do your homework well before you make the application for google Adsense. Take note of what I have discussed here. Even if you get rejected do not lose hope, take note of the issues mentioned in the rejection email and try to fix them, then apply again. Am sure if you attend to all the issues mentioned in the rejection email, your application will be approved.


Author: John Mulindi

John is very passionate about Digital marketing. He blogs on topics ranging from Social Media marketing, Search Engine optimization, Internet Marketing, Email Marketing, to Personal Development. In free time he likes watching Football, Reading, Listening to music and taking Nature walks.


  1. Hi I am Paul and i am from Philippines, and i want to share this to you. To get approved by google adsense, never forget to use your own language in your first 10 blog post. this is very effective if you are outside of an english country. Why? My blog is a multiniche started in a tagalog language and now with english language and what happen is that i able to get approved by google adsense after 2 weeks only. Just want to share this tips.

  2. This is great information, John! Many new bloggers don’t understand the parameters they need to fall within, and become confused as to why they are rejected. This really spells it out clearly!

  3. This article is great for someone like me who is a fairly new blogger. Saving as a reference for when I am ready to apply! Thanks!

  4. These are helpful tips. I used Adsense for a couple of months but decided to let it go. Do people earn any significant amounts from Adsense?

  5. Thanks for sharing this post. Not looking into Adsense at the moment (I’m interested in some other forms of monetizing my blog), but you gave me a good reminder to create a Privacy Page.

  6. Timely article John. I can’t get an old email address off of my Google account, so I can submit my current. Still waiting on a response from the form I sent in.

    Your advice will be helpful once I break through!

  7. Thanks for the comment. Yeah you apply while making sure you fulfill their requirements and even if you don’t succeed keep on trying while taking note what they want worked on/improved. This is usually in their email response.

    1. Hi thanks for the question, if you apply for first time, they will review your site and get back to you in say 1-3 days or even hours. If you get a positive feedback, they will direct you to place a code into your website/blog. This code are adsense ads that you won’t be able to see until you are approved. These unseen ads impressions will be monitored by adsense. These impressions when they reach a certain level they automatically activate your site. If you are not able to produce a given number of impressions within provided time, then you won’t be able to be approved. Note that second approval can take hours to weeks, so you need to be patient.

  8. Thanks for this information. So many times I hear people knocked back for their AdSense account and they are left so confused. I will share this post with them from now on.

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