With the ever-changing digital marketing space, you need to keep up with the latest social media marketing techniques to achieve the best results on your Facebook Page. Facebook keeps making changes to its algorithms and currently Post’s Engagement rates plays a key role in determining the number of followers who get to see the post in their news feed.
So what is Engagement? These are given actions on a post, and these actions can be: likes, shares or comments. A good engagement is 1% or above. An Engagement rate of 0.5% to 0.99% is average. Anything below 0.5% means that you need to realign your message to that of your audience’s expectation and in the process attract more compelling and engaging messages from your community members.
To keep your engagement rates in acceptable ranges or above, you have to find ways to increase the engagement which in turn improves your posts exposure in the news feed of your followers.
So let’s now look at ways you can increase the engagement on your Facebook Page:
Post at the best time
Posting time plays a key factor if you want to increase the engagement on your post. For example posting very late in the night or when no one is online will definitely attract a very low engagement rate. Some of the best time to post, is in the evening when most people are online or on the weekends. Facebook insights statistics can give you a better idea as to the appropriate time to post.
Writing posts with images helps increase the engagements. Visual Content that is well created can easily attract audience attention, therefore makes it a key component of your posts.
Write high Quality Posts that your audience likes
Write posts that target your audience. Don’t just write about anything but find out from your followers what kind of solutions or answers they want to say given challenges. You can even share a given topic with your followers and collect views on the same. Create posts that are short, informative and offering ways to solve a problem etc.
Engage with your Audience
Don’t leave any question from your followers unanswered. Reply to their comments, answer their questions, engage with them etc. Doing this helps create a bond between your company and your followers. They will know that your company cares and is responsive to their inquiries.
Find ways to ask questions that require your followers to provide a simple response.
Use Your Insights Stats
Use your insights on your page to check the stats on your posts that performs best in terms of engagements and use the data as a guide when writing your new posts. Analyse your top performing posts in terms of likes, comments, and shares. This will help you choose the best subjects to write about and which resonates well with your followers.
Posting frequently helps your audience engaged and coming over and over again.
Use Facebook Live
Use Facebook live feature to connect more with your audience. Videos Content always increase the engagement.
Bringing creativity in managing your Facebook Page can bring in the positive results you desire and help to drive leads & sales for your company or traffic to your website. I believe if you put in action the above mentioned tactics, you will see your engagement increase on your Pages.
Feel free to share your thoughts in the comments section below.
You can also read: 5 ways to promote your Blog with Social Media